Search Marketing Fact Pack 2007, Advertising Age

Search Marketing Fact Pack 2007, A Supplement to Advertising Age, Published November 5, 2007. Free digital download, PDF format.

Search Marketing Fact Pack 2007 PDF格式免费下载。

SEARCH MARKETING
THE WHO, WHAT, WHERE, WHEN OF SEARCH. AND HOW.

SEARCH. BY NOW MARKETERS don’t need anyone to tell them that it’s important and that they should be paying attention to it. After all, search composes 40% of online ad spending and is becoming an ever-more-important driver of traffic across the web. Almost a quarter of September web traffic came from search engines, up from 20% last year (Page 20).

Those trends mean there continues to be a thirst for quality information around the channel, what its major players are up to and how best to use it. In our annual Search Marketing Fact Pack,Ad Age culls much of that data into one handy guide that can sit on your desk all year long. (Download extra Fact Packs from the DataCenter at AdAge.com.) It’s been a year of big changes for major search engines.Yahoo in early 2007 rolled out its much-watched Panama search system, which factored in an ad’s relevancy as well as bid price to determine placement.

Google introduced a universal search system that incorporated multiple media categories, such as images, video, local and books, into its results. And Ask.com garnered positive reviews for its new “Ask3D” system meant to help users find what they’re looking for faster. Profiles of the top five search players, starting on Page 10, outline each company’s financial and share results and what to watch for in the year ahead.

Download Search Marketing Fact Pack 2007, Advertising Age

PDF format, 6MB.

TO REACH US: By e-mail: This report was produced by the Ad Age DataCenter in Chicago. Extra copies can be downloaded from the DataCenter at AdAge.com.

Contact DataCenter@AdAge.com; Postal mail: Advertising Age, 360 N. Michigan Ave., Chicago, Ill. 60601; phone: (312) 649-5200. Subscription and print single copy sales (888) 288-5900; advertising (212) 210-0159; library research services (312) 649-5476. DataCenter staff: Bradley Johnson, Kevin Brown, Maureen Morrison, Maura Wall, Katy Gallagher.

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