Hispanic Fact Pack, 2007 Edition, Advertising Age

Hispanic Fact Pack: Annual Guide to Hipanic Advertising & Marketing, A supplement to Advertising Age, 2007 Edition, Published July 23, 2007. Free Digital Editon, PDF format.

一本关于广告与市场营销的书籍，提供PDF格式文件免费下载。

HISPANIC FACT PACK: Top line data on the Hispanic market in the U.S.

IN A SLUGGISH YEAR for the U.S. advertising industry, TNS Media Intelligence cut its 2007 forecast for Spanish-language media spending to 3.7% growth in June from a more optimistic 5.4% at the beginning of the year. But that’s still double TNS’s 1.7% growth outlook for overall U.S. measured media spending, down from an earlier 2.6% projection, as Hispanic advertising continues to outperform the general market. (TNS’s Hispanic figures are for Spanishlanguage TV, newspapers and magazines and don’t include marketers’ growing use of English-language media aimed at bilingual and English-speaking Hispanics.)

Advertising Age’s fourth annual Hispanic Fact Pack includes data about marketers’ 2006 ad spending by company and category, demographic trends, language use and detailed rankings of the top TV, radio, newspaper, magazine and online media.

Ad Age also compiled an exclusive ranking of the top 50 U.S. Hispanic ad agencies and the second annual ranking of the top 15 Hispanic media-buying agencies. Multicultural media specialists, accounting for seven of the 15 top media buyers in 2006, are finally gaining on the full-service Latino ad agencies that have continued to dominate Hispanic media buying.

This year’s Fact Pack includes extensive data about online and mobile activities. Hispanics outpace their general market counterparts in areas like instant messaging and entertainment-related activities such as listening to internet radio and downloading music.

Download Hispanic Fact Pack, 2007 Edition

PDF format, 4.2MB.

HOW TO REACH US

E-mail DataCenter@AdAge.com; send mail to Advertising Age, 711 Third Ave., New York, N.Y. 10017 or call (212) 210-0100. Subscription and print single copy sales (888) 288-5900; Advertising (212) 210-0159. Staff: Kevin Brown, Bradley Johnson, Maureen Morrison, Maura Wall, Mike Ryan, Laurel Wentz. This Hispanic Fact Pack is a supplement to Advertising Age, published July 23, 2007. Digital PDF versions of this document can be downloaded in the DataCenter at AdAge.com.

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