2007 Annual Mobile Marketing Guide

Mobile Marketing Guide: Recognizing Leadership & Innovation, prsented by mma (mobile marketing association), Special Advertising Section of Advertising Age. Free download, PDF format.

手机市场指南：认识领导力和创新 提供免费PDF文件下载

Welcome: CELEBRATING A YEAR OF GROWTH

November 19, 2007

It has been a year characterized by growth! The number of marketers and agencies that have engaged mobile in their marketing initiatives is growing substantially. The Mobile Marketing Association and its members are helping fuel industry growth at every turn—from mobile advertising to mobile video, mobile search, mobile social networking and mobile content. Growth is also apparent in our awards program this year. We received double the submissions over 2006—including entries from around the globe. Mobile marketing is taking off worldwide!

The Mobile Marketing Association has partnered with Advertising Age to produce the MMA Annual Mobile Marketing Guide: Recognizing Leadership & Innovation, the supplement that highlights the leaders and innovators in our global mobile marketing industry. It features those companies and individuals who have shown leadership, creativity and excellence in their mobile campaigns, initiatives and technologies. Our MMA global award winners are profiled here; together they demonstrate some of the industry’s leading solutions for mobile marketing.

Download 2007 Annual Mobile Marketing Guide

PDF format, 9.4MB, 28Pages.

The guide to the leaders in mobile marketing.

Visit Advertising Age Official Website